Reach the fans who live and breathe sport.
In the moments that matter most.

Minute connects brands to a global sports audience of 350 million monthly uniques — across premium owned content, 2,000+ partner publisher sites, and the most contextually relevant video environments on the web.

Your brand appears in these editorial platforms

  • Sports Illustrated
  • Sports Illustrated Swimsuit
  • The Players' Tribune
  • FanSided

Editorial Sponsorships

Align with premium editorial content from Sports Illustrated, The Players' Tribune and FanSided.

From original video series to expert analysis, athlete-first storytelling to high energy social experiences, Minute provides access to content with deep engagement that brings attention and awareness to your brand messaging.

Branded Content

Minute will work with your brand to create custom video and written content in our native platform voices while delivering on your objectives.

Leverage our suite of production capabilities including:

  • Creative ideation
  • A full service production studio
  • Performance measurement
  • Talent procurement and management
  • Content distribution and promotion

Experiences

Minute brands create meaningful experiences deeply tied to their fan bases and editorial expertise that provide activation and hospitality opportunities for your brand.

High Impact &
Targeted Media

Maximize awareness, consideration and action with Minute's high impact and targeting capabilities.

  • Alignment with league highlights from the NFL, NBA, MLB, NHL, MLS and more
  • High Impact Ad Units — Halo, Interscroller, Social Display, etc.
  • Takeovers — Homepage Roadblocks, First Impression Takeovers, High SOV section takeovers
  • Precision demographic, behavioral and contextual targeting using robust 1st party data

Programmatic

With a highly engaged audience, Minute empowers partners with programmatic solutions that deliver creative to the right audiences, at the right moments.

  • Private Marketplace Solutions

    • Priority access to premium inventory (PMP / PG / Preferred)
    • Reduced fees + efficient working media
    • Added value opportunities (sponsorships, custom studies)
    • SSP / DSP agnostic
  • Advanced Targeting and Performance

    • ID graph-powered audience activation
    • Deterministic 1PD data segments, contextual and behavioral targeting
    • Continuous optimization to maximize performance
  • Premium, Attention-Driven Experiences

    • Premium video (highlights / original programming) in high-attention moments and environments
    • Immersive display formats
    • Optimized for attention and measurable outcomes

Why Minute

What makes this inventory different.

Minute provides a direct line to the most dedicated sports fans through our globally recognized editorial brands, including Sports Illustrated, The Players’ Tribune and FanSided. By aligning your brand with these trusted voices, you aren’t just reaching a multimillion-person audience — you are tapping into communities where fans are already deeply engaged and receptive to authentic storytelling.

Trusted voices

Engaged communities

Global scale

Let's find the right fit
for your brand.

Whether you're buying programmatically, planning a direct campaign, or looking for a custom partnership, our team will find the right entry point for your goals and your budget.

Talk to our team