Sports from every angle.
One platform behind it all.

  • Sports Illustrated
  • Sports Illustrated Swimsuit
  • The Players' Tribune
  • FanSided

The gold standard in sports journalism.

Sports Illustrated is one of the most recognized and trusted brands in the history of sports media. Under Minute's editorial operation — which holds a long-term publishing license from Authentic Brands Group — SI continues its mission of authoritative reporting, iconic storytelling, and in-depth analysis across every major sport. Minute's stewardship of SI is defined by one commitment: honoring the legacy while expanding what the brand can reach — maintaining the monthly print edition, growing the digital operation with local verticals and international expansion, and building new channels that bring SI's editorial credibility to audiences who consume sport differently than they once did.

SI Sub-brands

  • SI Swimsuit
  • SI Kids
  • SI FC
  • SI Fútbol
  • SI TV

Content types

  • SI TV
  • Digital Covers
  • Print Edition
  • Live Events
  • Iconic Franchises

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Sports Illustrated — editorial photography

SI Video Performance

+160%YoYIncrease in views (2025 YouTube)
+180%YoYIncrease in watch time (2025 YouTube)

The most influential symbol of pop culture.

Sports Illustrated Swimsuit is one of the most recognizable and influential symbols of pop culture. Featuring talent from around the world, the brand has become a revered launching pad for successful careers in media, fashion, business, TV and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale.

Content types

  • Digital Covers
  • Print Edition
  • Live Events
  • Branded Content

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Sports Illustrated Swimsuit — editorial photography

Performance

35B+Total media impressions (across issue launch & runway show)
10.5MOwned social following

Everyone has a story to tell.

Founded by Derek Jeter in 2014, and acquired by Minute in 2019, The Players' Tribune is in a category all its own — athlete-led first-person storytelling. Over a decade in, The Players' Tribune has produced some of the most culturally significant sports stories of this era — retirement announcements that became national moments, mental health essays that changed conversations and athlete perspectives that reached audiences far beyond sports.

Content types

  • Open Letters
  • Long-form narratives
  • Sponsored content
  • Voicemails & Camcorder

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The Players' Tribune — editorial photography

Performance

+54%YoYBranded content revenue growth

The ultimate home for fans.

FanSided is built around the way fans actually experience sports and entertainment: passionately, personally and through the teams, leagues and communities they care about most. FanSided combines the strength of a national brand with the voice of local fandoms, creating experiences that turn millions of sports fans into active, engaged communities.

Content types

  • Fan-first storytelling
  • Video Content
  • Podcasts
  • Interactive Experiences
  • Live Events
  • Entertainment & Lifestyle

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FanSided — editorial photography

Performance

300+fan-driven sites
  • Sports Illustrated
  • Sports Illustrated Swimsuit
  • The Players' Tribune
  • FanSided

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Every brand runs on the same infrastructure we offer to publishers, advertisers and rights holders worldwide — proven at our own scale before it reaches yours.

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One relationship.
Four premium environments.

For brands looking to reach sports audiences across the full spectrum — from authoritative journalism to athlete storytelling to fan community — Minute's portfolio offers a single point of entry.

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