The publisher-first SSPwith direct demandyour current stackcan't access.
Superior yield, best-in-class optimization technology, and exclusive direct demand from Tier 1 brands — available via Prebid, TAM, oRTB and s2s.
The difference
Built by publishers.
For publishers.
Most SSPs connect you to the open exchange and take a cut. Minute's SSP was built because we needed better monetization for our own brands — and what we built outperformed everything else on the market. Now it's available to every publisher in our network.
The difference is direct demand. Minute's sales team negotiates premium budgets directly with Tier 1 brands and agencies. That demand flows through to every publisher on the platform — inventory that never hits the open exchange and CPMs that reflect it.
What's included
Yield, reach, transparency and safety — in one stack.
Yield optimization
Floor Price Optimization (FPO) and Supply Path Optimization (SPO) run continuously — dynamically setting the most accurate floor price for every impression and eliminating low-yield demand partners from the auction automatically.
Omnichannel support
Video and display inventory across web, mobile and app. Integration via Prebid, oRTB, server-to-server or Amazon TAM.
Transparency
No hidden margins. Daily reporting, granular analytics and full gross CPM visibility at the demand-partner level.
Brand safety
100% traffic verification via Human (formerly White Ops). Comprehensive compliance tools built into the core stack.
Who it's for
The Minute SSP
is for
publishers who:
Simple installation.
Live in 48 hours.
Tell us about your inventory and we'll show you exactly what the platform can generate.
